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How to Beat Instagram Algorithm: Proven Tips

How to Beat Instagram Algorithm: Proven Tips

If you've done any research on how to grow your Instagram business, you're going to have heard the typical advice like post often and make great content. Well, that's sound advice. Today, we're going to dive into new tactics to help you grow your Instagram audience in 2021. The tips that I'm about to share with you take the new Instagram algorithm into account, and it requires no money at all. So stick with me.

You're going to learn how to increase your engagement and grow your following. Instagram has changed a lot over the years. It's no longer a place where you post pictures of your friends and look back at all your cute memories. But instead, Instagram is a place for businesses. There is money to be made and customers to be gained on Instagram.

So today I'm going to teach you some strategies on how you can beat the algorithm and start getting more followers for your business. By the end of this article, you're going to learn 6 growth strategies, that are going to bring your business the attention it deserves.

6 Ways to Beat the Instagram Algorithm and Get More Followers

How does the algorithm work?

First of all, the key thing that we need to understand is that Instagram's goal is to make money from ads, but for Instagram to show ads, they need to have people using their platform, right? So they use you as a vehicle to keep people on the app. Yes. They use you. So if you make the type of content that keeps people on the app, Instagram knows this and will reward you by pushing out your content to more people.

So in essence, ''Instagram is paying you in exposure to keep users on their platform for longer. So, if you have the type of content that makes users scroll through your carousel or watch your entire video, then you're keeping users on the platform longer. This means that Instagram is able to show more ads to those people and thus make more money''. That's how the platform works. That's how this all works. So while Instagram has its own agenda, for us as business owners, the platform can give us something of immense value in return. Instagram can help us make sales. It can help us get more exposure, and really just grow your business.

So now that we know the main reason for Instagram's existence, let's use this knowledge to help us beat the algorithm and get more followers to grow your business.

# Make Shareable Content

Imagine this, let's say you create a video about five ways to tie a scarf and your follower, Sandy, finds this so useful that she shares your post with her friend, Zoey. Instagram's going to love this because now not only did they have the attention of Sandy, but they've also made the Zoe open the app as well.

As a result, Instagram is going to reward your shareable content with increased exposure, increased exposure can mean getting featured on the explore page, where people who aren't already following you, find your content and find your account.

How do we make shareable content?

Ben Sailer from CoSchedule recommends that you tell a story with your content. He says, "craft your content so that it has a clear beginning, middle, and end." Propose a problem and a solution that your company can offer. When was the last time that you sent your friend an Instagram post, that was just blatantly an ad? Probably never. But you do send funny, interesting, and helpful content.

So let's take a look at DeeSilkie outerwear. For example, she stuffed a jacket with $2,000 to raise awareness about the financial struggles of emerging fashion business owners. And that to me is shareable.

How to Beat Instagram Algorithm: Proven Tips

In 2021, Shareable content is King. Why? Well, Instagram ranks certain engagements as more important and less important.

Likes and comments are the lowest on that totem pole, they're not important because they only take a few seconds to do. But shares, on the other hand, hold the most amount of weight. Saves are also heavily weighted, so let's talk about how you can make the type of content that people are going to want to save.

# Make Saveable Content

We often hear about making shareable content, but it's actually seldom that we hear about making saveable content. Well, if you overlook how to make saveable content, you might be missing a big piece of the puzzle. If the Instagram algorithm detects that other users are saving your content, it will reward you with more exposure.

That's because a save indicates a user's intent to come back onto the app to refer to that content later, keeping in mind that Instagram's number one goal is to keep people on the app longer, so creating saveable content that inspires educates or is referenceable, will increase your exposure on Instagram.

Creating saveable content is a staple in Lucy's Instagram strategy. This entrepreneur and fitness expert features visual diagrams with healthy eating tips. As Nikki Canning editorial manager of later says "posts are moving away from likes in favor of saves. So if you want to grow your account, you may want to focus on getting people to save your Instagram posts."

# Leverage TikTok

Using TikTok to grow your Instagram following is a trendy strategy that businesses are hopping on right now. By linking your Instagram profile, you can use TikTok to convert those followers into Instagram followers as well. During the time of writing this article, growing on TikTok is extremely accessible and this might not be the case forever, so seizing this opportunity may be a smart move right now. Many business owners are talking about the magic of TikTok because the sky is really the limit with TikTok.

Jenna lab, the founder of The Silk Labs tells us how her Instagram account grew to 16,000 followers by using TikTok.

How to Beat Instagram Algorithm: Proven Tips

The key with TikTok is to get your viewers to come over to Instagram and eventually become a customer. In my experience, TikTok is how I got the most amount of eyes on my brand, but Instagram is where my shoppers and community are. She advises us to clearly state what your brand is and what you do in your bio.

She also recommends reminding your audience to follow your Instagram in the comments section of a viral video, she says "having are falling on TikTok, and Instagram is beneficial because certain potential customers need more time to be convinced and sold. So we have more time to post, talk and befriend our followers, so we can build that trust with them."

By the way, if you want to learn more about how to grow your TikTok and convert your audience into customers, make sure that you're leaving me a comment and we'll make sure to make that article for you guys.

# Use Instagram Reels

Speaking of which, Instagram has released a relatively new feature called reels. Like TikTok videos, reels are 15-second videos that allow you to get creative with the video and audio effects because there's currently less competition with reels, being an early adopter may gain you more exposure.

To see success, make sure that you have a catchy headline and a thumbnail that sparks curiosity since a high click-through rate is seen as favorable for reels. Watch time is actually also very important as well, so having a video, that's going to keep people watching all the way through is going to increase your exposure.

Digital entrepreneur, Vanessa Lau recommends creating a ton of reels. She says the more content that you do, the bigger footprint you have, and the bigger footprint you have, the more chances that Instagram will pick up your work.

# Run a Giveaway

Contests are a reliable way to gain new followers. If you stipulate that the rules for entry include tagging a friend and following your account, you're going to see a surge in your posts, engagement as well as follower count. These new followers who arrived through recommendation can later be nurtured into potential customers for your business.

So for inspiration, here's an example of a successful product giveaway from The 5th that incentivizes people to follow its account and tag a friend for the chance to win two free products from each of the businesses.

How to Beat Instagram Algorithm: Proven Tips

According to Neil Patel, "Instagram accounts that hold contests can achieve 70% faster follower growth compared to those that don't hold contests." So if you're looking for real growth fast, contests are a really great place to start.

# Use Hashtags

To begin growing, you're going to find that hashtagging your photos is extremely important because hashtagging makes it really easy for people that are searching for a specific term to find your photos and to find your account. So which hashtags should you use? So at the time of writing this, some of the top hashtags include hashtag love, hashtag instigate, and hashtag photo of the day.

So if you're looking at this list and thinking none of these apply to my product, You're probably right. Using hashtags is one thing, but using the right hashtags is a completely different thing. So popular tags, like those that we just talked about, are going to likely net you additional engagement and likes, but they're not going to lead to increased long-term engagement or new interested followers, or more importantly, they're not going to lead to sales.

If you want to tag your photos properly, you're going to need to find and use the most relevant hashtags to your account and to your business. This means doing the appropriate research to make sure that you're using hashtags that not only describe what's in your photo but also describe your brand and what people are searching for on Instagram.

To find relevant hashtags, you'll want to use a free online tool like Iconosquare or Webstagram to start, and you can also find more related hashtags and their popularity if you simply just search for any of your target keywords in the actual Instagram app.

How to Beat Instagram Algorithm: Proven Tips

Try borrowing some hashtag ideas from competitors or similar accounts that have the kind of following that you aspire to gain, use this as a starting point because ultimately you want to create your own groups of hashtags that can relate to your account and your specific goals. As soon as you have your top 30 hashtags, write them in a note on your phone so that you can easily copy and paste them later.

And an even faster way is to create a keyboard shortcut on your phone. Now that users can follow hashtags, your stories and posts have the chance to be seen both by people who are following that hashtag and anyone who is just checking it out. Instagram is a really great tool to get people talking about your brand, but if you have a product or a service to sell, you'll need a platform where customers can actually go ahead and make those purchases.

Shopify is a really great place to start. Selling online with your own e-commerce website has never been easier, faster, or more scalable setting up your store can actually be done in a matter of days, and you can do it all by yourself. You don't need a fancy coder. You can get started with a free 14-day trial. There is no commitment at all.

You don't even need to give your credit card information and you actually have two full weeks to build a fully beautiful branded personalized e-commerce store. If you thought this article was helpful, make sure that you're sharing it and comment below.

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