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Tips for Booking and Photographing Weddings

Tips for Booking and Photographing Weddings

The wedding industry is currently in shambles, and a lot of weddings have been postponed or canceled. I'm sure a lot of you photographers and/or starting photographers are wondering how you can still get work in practice or even second shoot weddings. So what I wanted to do today is give you all 4 tips for booking and photographing weddings in this current climate.

4 Tips for booking and photographing weddings

1. Don't be Tone-Deaf on Social Media

Starting out with probably one of the most important ones, which is not being tone-deaf in your social and advertising posts. So, for getting work as a photographer, posting on Instagram, or advertising on Instagram and Facebook, and other places, is extremely important. But obviously, here in 2021, there's been a lot going on, and the climate is very, very different.

Posting about love and fun times and weddings without being up on the news of what's currently happening is not gonna do well for your business.

Make sure you're staying up with current events, make sure you're understanding what everyone is talking about, and make sure that, if there is a tragic event or something of that sort happening on the news, to not just be out there posting all love and butterflies and daffodils and rainbows and stuff. Just keep an eye on the current climate and post accordingly.

We do wanna help our couples feel comfortable and happy about having their wedding still, but we also don't wanna just be out there like everything's fine and dandy.

2. Serve Your Clients

Make sure you're serving your clients. Now, this is very vague, but there's a lot of things that it entails. But basically, what it comes to is, even though we're having small, intimate weddings, and they're not full-blown wedding days, make sure you're treating every wedding like you were shooting weddings in 2019, or 2020, or before that. Give your couples the best of their wedding day.

Because, yet again, the only thing they're gonna have left after the wedding are their photos. I recently shot a small, intimate wedding myself, and I treated that day the same as every other day. While I was being safe and distanced, I also was still able to get detailed shots, shots of people getting ready, and just the whole day, and make it feel like a full wedding.

Also, when it comes to booking your couples, make sure you're talking to them and being very transparent about what might happen if they have to postpone their wedding, or reschedule, or even cancel. Don't just go through your normal booking process and then just act like, "Okay, you book me, you pay, and here we go."

You need to make sure you talk about it, and by talking with them candidly about it, they're gonna feel way more comfortable with you, rather than you just being out there trying to take their money.

Make sure you're taking a human approach to every wedding. I know this is your business, and we do need to be profitable, but on the same end, these are people's lives and their weddings. There are times where you might have to refund someone everything. There are times where you may have to postpone the wedding and not get any additional money, even though they're booking a wedding in 2022.

You have to really feel these moments out and put your best foot forward. Remember, you can get your money now, and that's cool, but if it hurts your business name and your brand, it doesn't matter at the end of the day. People are gonna remember, 2022, '23, '24, "Oh yeah, Swapee was really awesome with my friends.

I know that he has my best interests in mind, so I'm gonna book him." So just remember that. It may be hard to make the choice of, "Yes, I'll reschedule your wedding in 2022," and then not take any more money, basically losing a full wedding date for next year. But yet again, this is their wedding day.

This is a big day for them, and they're already taking the hit with having to have a small wedding, which they didn't wanna do in the first place. So really, have a heart for your couples, have a human approach to everything.

3. Be Open to Smaller/Intimate Weddings

Now, some of you all, if you've been doing weddings for a while, you may be used to booking weddings that are $2,000, $3,000, $4,000, so taking a small, 3 to 6-hour wedding is usually something you don't do. But I would say, make sure to do it.

Now, first remember, at the end of the day, booking a wedding in the first place is much better than booking nothing because you're being stingy and you wanna get your $2,000 to $3,000 at eight hours, a wedding with a second photographer, and so on and so forth.

I'd rather serve my couple well, and book a wedding for maybe $1,000, maybe $800, and do that on a Monday or a Friday, or even a Saturday. As of right now, most states are only having events that are maybe 10 people, 25 people deep. You're gonna have to have small, intimate weddings. And if you wanna survive in this time, you're gonna need to take them, and not be so stingy about how much everything costs.

Be flexible with your pricing, drop your pricing, just do whatever it takes to stay in there, stay working, serving your clients, and just not being stingy about it. This year is not gonna be your most profitable year, and that's just what it is, and we need to all realize that, and then do what we need to do to continue to thrive.

4. Update Your Contract

Don't just run everything the way it was before and think it's gonna be fine. Add a new clause to your contract, and then have your contract ran by a lawyer to make sure it's safe and kosher in your state. Legal Page is a great place to check out contracts. Seriously, make sure you do this. This is nothing to just skimp over.

So, those are my 4 tips for booking and also photographing weddings. If these tips were helpful for you, or you have any other tips, please leave them in the comments below so we can all help each other during this time.

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